Playbook
Improve your deliverability
Deliverability is one of the main barriers to effective marketing. Find tactics to improve your deliverability to avoid the spam folder and land in the inbox.
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Difficulty:
Beginner
Intermediate
Advanced
Advanced
Ensure your domain authentication with SPF and DKIM
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Intermediate
Regularly proceed to your email list cleaning
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Advanced
Implement an email validation service in real-time
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Intermediate
Optimize your reputation with a dedicated IP
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Intermediate
Use a double opt-in form when collecting email addresses
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Beginner
Do not use borrowed or purchased email lists
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Beginner
Make sure to optimize your email content for deliverability
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Intermediate
Maintain a consistent email frequency for your sending
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Intermediate
Pre-test your campaigns with an inbox placement tool
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Beginner
Carefully define your sender address
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