Remarketing tags

A remarketing tag is a technique that allows a company’s Google Ads to follow potential customers browsing the internet. This small code snippet on a website adds these consumers to a “remarketing list” to show them the same advertisement again. Consumers are served the same ads when visiting websites using a Google Ad network.

The practice dramatically increases a business’ audience across the internet ensuring more traffic to its website and services. This is made possible through a tag management system called Google Tag Manager, allowing businesses to easily update code fragments or tags on websites or mobile apps.